สมรรถนะความเป็นผู้ประกอบการเกษตรของเกษตรกรชาวนาที่แปรรูปผลิตภัณฑ์จากข้าว Agripreneurship Competency for a Farmer who Process Rice Product

Abstract

          The purpose of this study was to 1) analyze the occupational conditions of farmer group who process rice product, and 2) analyze the agripreneurship competency of farmer group who process rice product.The qualitative research using in-depth interview and observation was conducted with 14 key informants from two community enterprises: Khao Hom Mali Phet Thung Kula Rong Hai Community Enterprise, Kaset Wisai District, Roi Et Province, and Plang Na Sa Ard Community Enterprise, Sai Ngam District, Kamphaeng Phet Province. The research tools were a semi-structured interview questionnaire, observations, and the researcher. The data was analyzed by content analysis.

          The result revealed that farmers have the potential to manage rice cultivation activities with the clear direction, increasing the value and value of rice production by standardizing their production and marketing channel, which resulted in efficient working conditions throughout the value chain. The result indicated that there are five key competencies in the farmers for driving the successful value chain activities and become agripreneur.The five key competencies are as follow: 1) competency of rice cultivation process 2) competency of rice cultivation management 3) competency of agricultural product value-adding process management 4) competency of business management and agricultural product market, and 5) competency of self-development, team, and network.