Elevating Student Potential Through the SOCIAL Engineering Process to Develop Innovation and Drive Creative Communities in Phetchaburi and Prachuap Khiri Khan Provinces
Article Sidebar
Main Article Content
Abstract
The objectives of this research article are to 1) Create knowledge and cultivate Phetchaburi Rajabhat University students using social engineering tools and skills, 2) Develop activities to create innovations appropriate to the community context, and 3) Evaluate activities from appropriate innovation development. with community context. Which is research and development. The sample group used in the research consisted of 400 social engineering students at Phetchaburi Rajabhat University. The research tools were a pre- and post-training assessment questionnaire and a questionnaire to assess the acceptance of community innovations. Data were analyzed using descriptive statistics and content analysis.
The results of the research found that: 1) The results of knowledge creation and cultivation of Phetchaburi Rajabhat University students using social engineering tools and skills had a significantly higher mean evaluation result after attending the training than before attending the training. 2) Results of developing activities to create innovations appropriate to the community context, a total of 10 projects, including project to the social engineer center upgrading (sufficiency agriculture), project to develop student competencies to become entrepreneurs good media, project promoting community marketing, project to develop a marketing plan for selling vegetables organic waste, project to transform and generate income, project community herbal aromatic product brand development, project to develop a marketing plan for processed shrimp paste, project to develop media to promote tourism on the salt road, project to upgrade the automatic chicken house and project of fairy mushrooms to bring smiles to children, and 3) The results of the evaluation of activities from innovation development appropriate to the community context found that the acceptance of innovation development appropriate to the community context was at the highest level for all 10 projects.
Article Details
References
Career Preparation Center, Student Development Division. (2022). Report on the Survey of Work Readiness of Students at Phetchaburi Rajabhat University. Phetchaburi: Phetchaburi Rajabhat University. (In Thai).
Isaro, N. (2019). Social Engineers: People of the King, Servants of the Land. Workshop Materials for the Social Engineer Project. (In Thai).
Isaro, N. (2021). Handbook for Student Development for National Development. Bangkok: Amarin. (In Thai).
Jodnok, K., Banjong, Y., Samatthanakul, R., Wisoram, N., Khanson, T., Kongruangrach, Y. & Sangkhaphong, A. (2022). Developing 21st Century Student Potential through Social Engineering Skills to Create Innovators for Integrating Teaching and Learning Innovations into Local Development, Faculty of Nursing. Buriram: Faculty of Nursing, Buriram Rajabhat University. (In Thai).
Joshi, A., Kale, S., Chandel, S. & Pal, D. K. (2015). Likert scale: Explored and explained. British Journal of Applied Science & Technology, 7(4), 396-403.
LeCluyse, J. (2015). A Holistic Approach to Student Success. White Paper Series. Collegiate Project Services. Columbia: Collegiate Project Services.
Mawan, S., Noinaul, K., Buaduang, J., Intarasakol, T., Suwannachom, P., Yomkrathok, S. & Rojanatrakul, T. (2022). Important Skills for Future Graduates. Journal of Local Management and Development Pibulsongkram Rajabhat University, 2(2), 87-99. (In Thai).
Office of Academic Promotion and Registration. (2023). Student Enrollment Data. Phetchaburi: Phetchaburi Rajabhat University. (In Thai).
Phiwphan, K. (2022). A Study on the Social Engineer Incubation Project to Develop Innovations for Enhancing Area-Based Development Potential in Khao Kho District. Journal of MCU Social Development, 7(3), 148-164. (In Thai).
Rojas-Cessa, R., Naik, S., Fathy, A., Ansari, N. & Mirjafari, A. (2021). Improving engineering students learning experience through hands-on network programming. IEEE Access, 9, 114961-114970.
Ruthamnong, S. (2023). Development of Social Engineers in Area-Based Collaborative and Development Research Using Geo-Informatics, Na Bo Kham Subdistrict, Mueang Kamphaeng Phet District Kamphaeng Phet Province. Phikun Journal, 21(2), 109-131. (In Thai).
Sathiankhomsonkrai, T. and Suwan, P. (2023). Development of Tourism Souvenir Products through Innovation for Adding Value to Local Resources. Roi Kaen Sarn Academic Journal, 8(2), 411-432. (In Thai).
Stufflebeam, D. L. & Zhang, G. (2020). The CIPP Evaluation Model: How to Evaluate for Improvement and Accountability. New York: Guilford Publications.
Thammalaksami, T. (2023). Research Reveals COVID-19 Impacts Gen Z, Leading to Lack of Communication Skills and Confidence in the Workplace. Retrieved September 20, 2023, from https://www.gqthailand.com /culture/social-issue/article/gen-z-lacks-the-Communication-workforce. (In Thai).
Thongdee, W., Promgun, S., Sawadtha, S., Namsithan, S. & Thabphumee, P. (2020). Creative Community Development Model through Environment Technology, Health Be-ing, Art and Design in Khonkaen. Khonkaen: Mahachulalongkornrajavidyalaya University, Khonkaen campus. (In Thai).
Tidd, J., and Bessant, J. R. (2018). Managing Innovation: Integrating Technological, Market and Organizational Change. (7th ed). United Kingdoms: John Wiley & Sons.
Yamane, T. (1973). Statistics : An Introductory Analysis. (2nd ed.). New York: Harper and Row.