AISR Editor’s Pick Vol. 14 No. 1 (Jan - Jun 2025)
We are pleased to announce that the following paper has been selected as the Editor’s Pick.
Title: UNLOCKING SUSTAINABLE E-COMMERCE SUCCESS IN THAILAND: A HOLISTIC MODEL OF DIGITAL CULTURE, INNOVATION, AND TECHNOLOGY ADOPTION
Author(s): Nathajin SIANGCHOKYOO, Benjawan LEECHAROEN and Thaunjai SANGTHONG
Available online: https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/279059
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