PRODUCT DESIGN FOR THE IDENTITY FOR THE THAI SONG DAM COMMUNITY

Abstract

This research focuses on product design to carry on the uniqueness of the Thai Song Dam community. The objective of the research are 1. To incorporate the identity and the cultural lifestyle of the Song Dam people into the product design for the benefits of the community and the society 2. To enable the community to take advantage of creative works derived from local identities 3. To create knowledge and carry on the cultural identity of Thai Song Dam community. As for the scope of the research, 1. The study location was Thai Song Dam people in U Thong District, Suphan Buri Province. 2. The operational period was the fiscal year 2019. 3. The tools used in this research were questionnaires. Data analysis included Index of Congruence, basic statistics and mean score. The research found that 1) there were 123 respondents: 51 males or (41.46%) and 72 females (58.54 %). Most respondents (41 people) aged between 31-39 years which is equal to 33.33 % and 2) In general, the mean score of the level of satisfaction with the product design to carry on the identity of the Thai Song Dam community was 4.42, with the standard deviation of 0.68. The result showed that the respondents rated their satisfaction the highest mean score (4.61) to indicate the products contain beautiful colors.