The Students’ Needs and Satisfaction towards Curriculum and Management on Bachelor of Business Administration Program in Marketing, Faculty of Business Administration, Ramkhamhaeng University

Abstract

The purpose of this study was to evaluate curriculum and management on Bachelor of Business Administration Program in Marketing, Faculty of Business Administration, Ramkhamhaeng University which paved the way to the curriculum development in accordance with students’ needs. The study found that
(1) students would like to know about marketing, hot issues on the topics of marketing, contemporary marketing concepts and its trend, more skills and capability of marketing analysis, marketing plan, market management and problems solving on cases occurred. Moreover, they needed to learn more about language for communication, cases study of successful companies and field trips to site visit. (2) The students were satisfied with the curriculum of Bachelor of Business Administration Program in Marketing, Faculty of Business Administration, Ramkhamhaeng University, and (3) the guidelines for curriculum development to be in accordance with students’ needs should be adopted to propose the modernized curriculum corresponding to the changing world with the in-depth detail of content so that there would be the application of knowledge to the practical implementation and generating the first-hand exposure to students including the providing the equipped learning facility.