THE CORRELATION BETWEEN THE ELEMENTS OF QUALITY IN SOCIAL MEDID AND SOCIAL MEDIA USING BEHAVIOR OF THE YOUTHS IN THE CENTRAL REGION OF THAILAND

Abstract

The objectives of this study are 1) to explore the social media using behavior of the youths in the central region of Thailand, 2) to explore the quality of social media used by the youths in the central part of Thailand, and 3) to explore the correlation between the elements of quality in social media and social media using behavior of the youths in this region.  The data was collected from the youth aging 15 – 25 years old residing in the central part of the country who normally use social media for at least 5 hours a week. The researchers employed the Cluster Sampling Method to select the sample groups of 100 people from 22 central provinces, totally 2,200 people before using the Purposive Sampling Method. The questionnaire of overall 0.73 Reliability was used in data collection.  The descriptive statistics including Maximum, Minimum, Percentage, Arithmetic Mean, and Standard Deviation were used in data analysis as well as Pearson Product Moment Correlation. The results of the study revealed that 1) The quality social media should present new contents regularly. The contents should be easy to understand, accurate, and practical. The youths needed to be trained in social media using skills as well as to participate in activities promoting correlation and social media using with the members in their families. Moreover, there should be the areas facilitating safe and creative social media using and the online learning network should be established. , 2) The overall quality of social media was in the high level., and 3) The social media using behavior of the youths in the central part of Thailand was related to each element of social media quality.