Marketing Service in Tourism and Tourism Development by Community

Main Article Content

Nuttharin Pariwongkhuntorn
Seri Wongmonta


This article is intentionally aimed to present guidelines of community-based tourism in terms of marketing to manage tourism in a community and to develop community-based tourism. The goal is to achieve the permanence of tourism and its equilibrium in all 4 aspects: economic, social, cultural, and environmental dimensions. The effort was to create co-operation among the governmental sector, private sector, and local community residents. This would generate benefits for both the residents and the community. They should be motivated to be proud of tourism resources existing within the community. The idea could also be applied to the tourism development plan for equity and sustainability of tourism.



Download data is not yet available.

Article Details

Review Article


Chuybumroong, T. (2009). Role of Local Administrative Organization towards the permanence of tourism development on the basis of sufficient economic. Bangkok: Cabinet Press and The Government Gazette.

Department of Tourism. (2018). Manual tourism network by community. Retrieved February 15, 2018, from

Jaiuea, M., kulsiri, P., Ativetin, T., & Sirisuthikul, V. (2016). Marketing model for cultural heritage tourism development: Bangluang community Bangluang sub-district, Banglane district, Nakhonprathom province. Spipatum Chonburi Journal, 12(3), 12-24.

Sererat, S. et al., (2003). Modern age marketing management. Bangkok: Diamond in Business World.

Sukdeep Kaur. (2014). Roal and effectiveness of marketing services in tourism. Retrieved February 15, 2019, from

The subcommittee of community tourism under authorize the committee of National Tourism Policy. (2018). Code of conduct for community presented to tourism committee for entrepreneur. Retrieved February 15, 2018, from User/Administrator/Dowmloads/code-of-conduct-commu.pdf

Thongma, W., & Umnaj, P. (2004). The result derived from tourism activities arrangement towards local inhabitants of Mae Ram precinct, Mae Rim district, Chaing Mai. Chaing Mai: MaeJo University.