Marketing Service in Tourism and Tourism Development by Community

Main Article Content

Nuttharin Pariwongkhuntorn
Seri Wongmonta

Abstract

This article is intentionally aimed to present guidelines of community-based tourism in terms of marketing to manage tourism in a community and to develop community-based tourism. The goal is to achieve the permanence of tourism and its equilibrium in all 4 aspects: economic, social, cultural, and environmental dimensions. The effort was to create co-operation among the governmental sector, private sector, and local community residents. This would generate benefits for both the residents and the community. They should be motivated to be proud of tourism resources existing within the community. The idea could also be applied to the tourism development plan for equity and sustainability of tourism.


 

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Article Details

Section
Review Article

References

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