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This is a survey research that aimed at factors affecting the investment experience of retail investors in the central region in the stock exchange of Thailand. The sample consisted of 200 investors who have more than 5 years’ experience and 200 investors who have less than 5 years’ experience. Collected data by questionnaire. Statistics used included frequency, percentage, mean, standard deviation, and binary logistic regression analysis. The research result was found as follows: Most retails investors income more than 75,001 Baht per month. They have less than 5 years of investment experience depend on themselves and their family members. On the other hand, investors have more than 5 years of investment depend on themselves and relevant social factors. Overall investment factors on the social and economic environment and industry are at a high level, while fundamental stock analysis, technical stock analysis, and individual stock are at a moderate level. Occupation, monthly income, social and economic factor, industry factor, fundamental analysis factor, technical analysis factor, and individual stock relates to investment experience at 0.05 statistically significant level.
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