Factors Influencing the Selection of Accounting Firm Services for SME Entrepreneurs in Huamark District, Bangkok
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Abstract
The objectives of this quantitative research were to: 1) study the motivating factors affecting the selection of accounting firm services for SME; 2) compare the selection of accounting firm services for SME; and 3) study the influence of the motivating factors affecting the selection of accounting firm services for SME. The sample consisted of 385 people. The questionnaire was used as a data collection tool. The statistics used were mean, standard deviation, T-test, F-test, and multiple regression analysis. The results showed that: 1) The overall motivation for choosing the service was at the highest level. 2) Entrepreneurs with different educational levels had different choices of accounting firm services, with statistical significance at the 0.05 level. and 3) Influencing factors for the demand for auditing services, corporate image, audit quality, and service quality influence SME entrepreneurs’ choice of accounting firm services in Huamark District, Bangkok, and they explained the variability of can jointly explain the variation in the selection of accounting firm services by 56.10%.
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