A Study of Types of Social Media and Technology Acceptance of Entrepreneurs Who use Social Media as a Channel to Sell Products During the Outbreak of The Coronavirus 2019 (COVID-19)
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Abstract
The objectives of this research were 1) to study the types of social media that entrepreneurs prefer to use as channels for selling products during the outbreak of the Coronavirus 2019 (COVID-19) and 2) to study the level of technology acceptance factors of entrepreneurs who use social media as a channel to sell products during the outbreak of the Coronavirus 2019 (COVID-19). By using survey research with quantitative and qualitative research using questionnaires to collect data. The respondents were 250 entrepreneurs who sell products via social media. The statistics used in the data analysis were descriptive statistics to explain the general characteristics of the samples, namely percentage, mean, and standard deviation. t-test, F-test, and one-way analysis of variance (ANOVA) 1) The social media that entrepreneurs use to sell products during the outbreak of the Coronavirus 2019 (COVID-19) is Facebook. 2) Entrepreneurs who sell products via social media. There are opinions on technology adoption factors. Overall, there was the highest level of agreement. When considering each aspect, it was found that the aspect with the highest level of opinions was the perceived usefulness of use, followed by the attitude toward using, and the side with the least opinions was the ease of use.
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