Strategies for Tourism Supply Chain Management to Promote the Economy in the Mekong Basin’s Way of Life Tourism Development Region Towards Sustainability
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Abstract
The objectives of this research are to study supply chain factors affecting tourism management in sustainable tourism development region and present strategies for tourism supply chain management in the Mekong basin’s way of life tourism development region for sustainable social development. The research design was mixed-methods. The sample group in the research was 400 tourists who came to visit tourist attractions in the Mekong basin’s way of life tourism development region. The research used questionnaires for the data collection from the sample group and used the interviews for the purposive sampling of 12 people involved in tourism supply chain management in the Mekong basin’s way of life tourism development region to obtain the data on their management strategies. It was found that the tourism supply chain components significantly affected sustainable tourism statistically, with a path coefficient of 0.99. When checking for consistency with empirical data, the index values for the consistency of the structural equation model were: X2=13.325, df = 7, X2/df = 1.904, P-value = 0.065, RMSEA = 0.002, CFI = 0.999, AGFI = 0.964, indicating that all values passed the criteria of the model consistency index, which can be interpreted as meaning that all variables can cooperatively explain the variance of effectiveness at 91.00. The findings show the potential of the region in having support and providing tourism services in the sustainable social development. In addition, the government sector has developed infrastructure using geographical landscapes to connect neighboring countries which benefits to promoting and providing outstanding natural and cultural tourism of the areas.
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