Protection of Consumer Rights in Digital Content Games Online

Abstract

This research aims to fulfill the following objectives: 1) To comprehensively examine and gain a deep understanding of the current provisions of Thai law pertaining to the regulation of randomization in online games, specifically focusing on digital contents. Additionally, it seeks to explore the legal rights of consumers concerning these digital contents. 2) To conduct a thorough analysis and comparative study of foreign legal frameworks alongside Thai laws governing random digital contents in online games. Special attention will be given to the legal rights of consumers in relation to digital contents obtained through randomization. 3) To undertake an in-depth study aimed at proposing improvements and revisions to the existing legal framework governing random digital contents in online games within Thailand. This study will also encompass suggestions to enhance the legal rights of consumers in relation to digital contents obtained through random mechanisms. This research delves into a qualitative examination employing document analysis as its primary methodology. The study focuses on scrutinizing a wide range of documents, including scholarly articles and pertinent information derived from foreign electronic media sources. The research findings reveal that Thailand currently lacks specific laws or provisions governing the randomization of digital contents in online games, as well as the legal rights of consumers concerning these contents. Consequently, the following legal issues arise: 1) The absence of regulatory measures for online games that employ random distribution of digital contents, leading to significant regulatory gaps. 2) The lack of explicit legal provisions that define and safeguard the rights of consumers regarding digital contents obtained through randomization in online games.