The Analysis of Confirmatory Factors in Terms of Potentials and Factors Affecting the Leaning to be a Local Interpreter to Promote Faith Tourism: A Case Study in Kham Chanod, Ban Dung, Udon Thani
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Abstract
This survey research aims to analyze the elements of confirmatory factors in terms of potential and factors in preparing to be a local interpreter to promote faith tourism. The sample group is stakeholders in the Kham Chanod tourist attraction, and there are a total of 400 samples residing in three subdistricts of Ban Dung District, Udon Thani Province, including Wang Thong, Ban Muang, and Ban Chan. The research instrument is a questionnaire comprising seven levels of rating scales, and the data were analyzed using confirmatory factor analysis. The results of the analysis of confirmatory factors in terms of potential to be a local interpreter to promote faith tourism include three elements with the following standard component weight: 1) Knowledge (0.74–0.85): factors of general knowledge that will be applied have the highest standardized factor loading value; 2) Skills (0.55–0.86): factors of caring for tourists' feelings; it has the highest standardized factor loading value; and 3) Attitude (0.81–0.91): emotional self-control factor; it has the highest standardized factor loading value. The results of the analysis of confirmatory factors in terms of factors affecting learning to be a local interpreter to promote faith tourism consist of five elements with the following standard component weight: 1) The motivation (0.65–0.89): intention to learn factor has the highest standardized factor loading value; 2) Personal factors (0.73–0.86): the current income factor has the highest standardized factor loading value; 3) Instructor Qualifications (0.75–0.88): ease of explanation factor; it has the highest standardized factor loading value; 4) Learning Environment (0.82–0.86): factors of an appropriate learning atmosphere; it has the highest standardized factor loading value; and 5) Content (0.84–0.89): relationship factors between content and student experience; it has the highest standardized factor loading value.
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