The Impact of Personality Traits on Entrepreneurial Self-Efficacy and Intentions in Private University Students

Main Article Content

Lei Pan
Teetut Tresirichod

Abstract

Against the backdrop of the significant impact of the COVID-19 pandemic on the global economy, Chinese university students have faced intensified employment challenges. Given the importance of entrepreneurial activities, this study explored the relationship between personality traits (PT), entrepreneurial self-efficacy (ESE), and entrepreneurial intention (EI) among students from private comprehensive universities. Through an empirical survey of 1,281 undergraduate students from six private comprehensive universities in Chengdu, Sichuan Province, this study employed structural equation modeling (SEM) to analyze the direct impacts of ESE on EI. The results showed that ESE significantly positively influenced EI, and there were notable differences in how various personality trait groups influenced this relationship. The study emphasized the need for individualized approaches in entrepreneurship education and highlighted the importance of personalized support strategies. The limitations of the research and directions for future research are also discussed. The findings of this study offer theoretical and practical guidance for policymakers and educational institutions in designing entrepreneurial support plans. 

Article Details

How to Cite
Pan, L., & Tresirichod, T. . (2024). The Impact of Personality Traits on Entrepreneurial Self-Efficacy and Intentions in Private University Students. Rajapark Journal, 18(59), 66–84. Retrieved from https://so05.tci-thaijo.org/index.php/RJPJ/article/view/271633
Section
Research Article

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