Development of Interactive 360 Degree for Enhanced Visitor Experience in Luoyang Museum
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Abstract
This study aimed to 1) develop interactive 360 degrees for enhanced visitor experience in Luoyang Museum; 2) compare visitor perceptions before and after using the interactive 360-degree media in the Luoyang Museum; and 3) evaluate the satisfaction of visitors towards interactive 360 degrees in Luoyang Museum. It was quantitative research. The sample consisted of 400 individuals who provided information before the 360-degree interactions were developed and another 400 who used the interactive media after they were completed. The sample size was determined according to Taro Yamane's formula, and the sample was selected by a simple random sampling method. Data were collected online using the following tools: 1) an evaluation of 360-degree interaction quality; 2) a pre- and post-interaction perception assessment; and 3) a visitor satisfaction evaluation of the 360-degree interaction. Data analysis employed descriptive statistics, including frequency, percentage, mean, standard deviation, and the paired samples t-test.
The research findings revealed that: 1) the development process of the interactive 360-degree exhibit involved three suitable stages, and the interactive media demonstrated high quality; 2) there was a statistically significant difference in visitor perceptions before and after using the interactive 360-degree media at the Luoyang Museum at the 0.05 level; and 3) visitors were highly satisfied with the 360-degree interactive exhibits at the Luoyang Museum. The implementation of interactive technology in museums significantly enhanced the visitor experience and educational outcomes.
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