Research and Production of Serum Products Derived from Indigo Extract, together with a Detailed Examination of the Associated Commercial Costs. The Organic Herbal Herb Seangchan Community Enterprise Group is Situated in Sakon Nakhon Province
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Abstract
This research focuses on developing products from indigo leaf extracts sourced from Sakhon Nakhon, as the province is renowned for its indigo-dyed fabrics. To enhance the value of indigo, the research team aims to innovate products using these extracts. The qualitative research process utilized the Participatory Action Research (PAR) method and purposive sampling with 30 members of the Saengchan Herbal Organic Agricultural Processing Community Enterprise in Sakon Nakhon Province. The research methods employed included group interviews, in-depth interviews, observations, and content analysis. The research results found that the indigo extract from fresh indigo pods extracted using the maceration technology can inhibit Propionibacterium acnes, which is consistent with the strategy of Sakon Nakhon Province, the herbal city, to develop and enhance economic value by developing community enterprises to generate income, create careers, and meet the needs of the group. Through a participatory meeting, a plan was developed to develop products from indigo leaf extract into innovative products at the community enterprise level, “Indigo Serum” for facial skin care. The formula consists of 11 ingredients: Water: 14,800 grams, Hydroxy: 1,000 grams, Propylene Glycol: 1,000 grams: Indigo Leaf Extract: 600 grams, Aloe Vera Extract: 600 grams, Cucumber Extract: 700 grams, Rice Extract: 300 grams, Lotus Extract: 300 grams, Pueraria Mirifica Extract: 300 grams, Carrot Extract: 300 grams, Microcare PHC: 100 grams. This product is certified by the Food and Drug Administration, registration number: 32-1-6600013661. The simple unit cost analysis shows that the cost of serum is 168 baht per bottle. Including a desired profit margin of 48.81 percent, the recommended wholesale price is set at 250 baht, while the suggested retail price is 299 baht. The serum will be sold through offline channels such as OTOP exhibitions and the Saengchan Osot shop, as well as online through the Facebook page of Seangchan Pharmacy.
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