Sustainable Development Strategies of Private Universities under the Guidance of Social Responsibility—A Case Study of Private Universities in Guangdong Province

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Wu Jiangliu
Patima Rungruang
Ampol Navavongsathian

บทคัดย่อ

Talent training and scientific research are the most basic functions of private colleges and universities, and they should also become the social responsibility that colleges and universities must fulfill. This research aimed to: 1. analyze the impact of talent training responsibility and scientific research responsibility on the sustainable development of private colleges and universities through social performance; 2. strive to explore the sustainable development strategy of private universities from the aspects of strengthening the establishment of talent training brand and enhancing the strength of scientific research. This study conducted a random sample survey on the questionnaire distribution; 535 questionnaires were recovered, the answer time was short, and the information was incomplete. A total of 501 valid questionnaires were collected, which were investigated and analyzed below. In this study, using the SPSS. Version 27 performed the reliability and validity analysis of the questionnaire data. The research results were as follows: 1. Talent cultivation and Scientific research responsibility significantly positively impact Sustainable Development Strategies of Private Universities; 2. Social responsibility plays a partial intermediary effect. The results and conclusions provide a reference for exploring the sustainable development of Chinese private universities under the social responsibility framework.

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How to Cite
Jiangliu, W., Rungruang, P., & Navavongsathian, A. (2025). Sustainable Development Strategies of Private Universities under the Guidance of Social Responsibility—A Case Study of Private Universities in Guangdong Province. วารสารรัชต์ภาคย์, 19(62), 463–483. สืบค้น จาก https://so05.tci-thaijo.org/index.php/RJPJ/article/view/275731
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