Adaptive and Development Strategies in the Electric Motor Manufacturing Industry
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Abstract
This study examines the current situation, analyzes factors affecting Thailand's electric motor manufacturing industry operations, and proposes appropriate adaptation and development strategies for industry operators. The study employs key analytical tools, including environmental scanning of general social and operational environments, Porter's Five Forces Model for competitive analysis, Function Analysis, and Value Chain Analysis for internal environment assessment. The findings reveal that the industry faces significant challenges from various factors, both external, such as the Russia-Ukraine war's impact on energy and raw material costs and global economic slowdown and internal factors, including the minimum wage increase to 400 baht per day and intense regional competition, particularly from China. The analysis leads to key strategic recommendations: technology and innovation development, especially implementing AI, IoT, and Robotics to enhance production efficiency; modernizing production processes; workforce skill development; market expansion and business partnership building; financial risk management; and adaptation to new standards and regulations. This study directly benefits Thai electric motor industry operators in strategic planning to maintain competitiveness, government agencies in industrial policy formulation, and educational institutions in developing curricula and research that meet industry needs, ultimately contributing to the sustainable development of Thailand's electric motor manufacturing industry.
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