Legal Enforcement Regarding Product Review Information on Online Platforms
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Abstract
The study on the legal enforcement of product review information on online platforms aims to examine the role of such information in the digital economy and the legal measures governing it in Thailand and abroad. This study employs documentary research by reviewing relevant laws, academic works, and related research, and analyzes the data through content analysis and comparative legal analysis. The findings reveal that product review information on online platforms significantly influences consumer decision-making. However, Thai laws related to this issue, including the Civil and Commercial Code, the Consumer Protection Act B.E. 2522, and the Computer Crime Act B.E. 2550, do not provide specific measures for directly regulating online product reviews. This results in problems such as fake and paid reviews, misleading product information, and limited ability to determine the liability of reviewers and platform providers. Compared with foreign regulations, such as the FTC Endorsement Guides of the United States and the Digital Services Act (DSA) of the European Union, these regulations establish clearer obligations and liabilities regarding product review information. Therefore, Thailand should develop specific legal measures to regulate product review information on online platforms to protect consumers and promote fair trade in the digital economy.
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