Change the Business Gas Station in Nakhon Ratchasima Province

Abstract

"Energy" is one of the key factors in driving economic growth and energy production in the face of increased competition. This research is a qualitative research and a mixed-format study model. Quantitative research. Quantitative Research is the purpose of research to study the transformation of gas stations into new cultures.

            The research found that The pre-1997 service stations and the role of the gas station before 1997 found the product. And services. Factors contributing to the transformation of the gas station into a new culture. Social factors And the changes in values. Transforming the corporate culture into a new gas station Encountered changes in corporate culture, social and organizational culture changes.