Evaluation on The Mobilization Project of Surat Thani as a Model City for a Healthy space and Physical Activity Promotion

Abstract

This research aims to evaluate the project to drive Surat Thani as a prototype city for the health promotion area. It is evaluation research by applying Health Impact Assessment (HIA) and analyzing it with the CIPP Model. The target population is the participants in the physical activity promotion project. A purposive sampling of 100 people was used, including project mentors, project managers, local administrators/local officials, project media from each province, and member groups participating in 9 physical activity promotion projects in 8 areas. The data collection tool is an interview form developed according to the physical health promotion project framework. Data was analyzed by descriptive analysis.

The research findings revealed that 1) Environment, the development of physical activity areas, and the use of budgets from other sectors contribute to the continuous implementation of the project. However, small local administrative organizations face budget limitations. 2) Input, Sufficient resource capital, and the health knowledge capital of network organizations significantly contribute to project success. Receiving adequate funding has a long-term effect on project implementation since the key project outcome is behavioral change. 3) Process, Project managers focused on personnel responsible for quality-of-life development and health promotion. Project mentors play a vital role in the project's success. Architectural design processes facilitate swift implementation but depend on the size of local administrative organizations and available budgets. Experimental activities promoting physical activity and public communication serve as drivers that push project activities forward. 4) Output, Although the project received limited funding and had a short implementation period, it is a motivating factor in raising awareness, promoting health behavior change, developing public environments, and establishing mechanisms to support sustainable health behavior change.

This effort is especially significant for Subdistrict Administrative Organizations receiving funding from Prince of Songkla University. Additionally, architectural design assistance for areas that did not receive funding has led to the emergence of new projects in local plans that are facing various constraints.