A CAUSAL MODEL OF DIGITAL INNOVATION DEVELOPMENT AFFECTING THE OPERATIONAL PERFORMANCE OF RETAIL BUSINESSES IN THAILAND
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Abstract
A Causal Model of Digital Innovation affecting the operational performance of retail businesses in Thailand is a documentary research study. This study aims to construct a causal model of digital innovation that affects the operational performance of retail businesses in Thailand and to examine the relationships among digital capabilities, digital orientation, digital transformation, digital innovation, and operational performance within the Thai retail sector. This article presents a synthesized research conceptual framework that integrates these key variables and analyzes the interrelationships among various factors influencing the operational performance of retail businesses in Thailand. Finally, this article proposes a conceptual framework derived from literature review that demonstrates the significance of implementing digital innovation in business operations to enhance the operational efficiency of Thailand's retail sector in the digital economy era.
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References
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