SERVICE QUALITY OF CORPORATION CONDO “LASALLE PARK BUILDING A SUKHUMVIT 105”

Abstract

The objectives of this study were to (1) study service quality level of Corporation Condo “ Lasalle Park Building A Sukhumvit 105” (2) compare the level of service quality based on personal factors of its residents. A Sample of 134 residents were selected by simple random sampling technique from every rooms in Condo Lasalle Park Building A Sukhumvit 105. The instruments used for collecting data were questionnaire. Content validity of the developed questionnaire was verified by the item-objective congruence (IOC) index. Its reliability was verified by Cronbach's alpha coefficient. Data were analyzed by percentage, means, standard deviation, statistical t-test and F –test.

The study showed that the service quality of Corporation Condo Lasalle Park Building A Sukhumvit 105 by overall was at high level. All service qualities such as assurance, tangibles, responsiveness, sympathy, and reliability were in high level. The results from data analysis by comparing service quality level of Corporation Condo Lasalle Park Building A Sukhumvit 105 according to resident’s gender, level of education, age, occupation, income and status were not different by overview. When comparing each dimension of service quality, found that the residents who were different in age, occupation, income and status gave different opinion at statistically significant 0.05.