Vol. 20 No. 2 (2023): October-December 2023

View Vol. 20 No. 2 (2023): October-December 2023

Published: 2023-10-03

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บทความวิจัย

AN ANALYSIS OF CUSTOMER EXPECTATIONS AND PERCEPTIONS TOWARDS HOTEL SERVICE QUALITY IN REGARD TO ASSURANCE DIMENSION

Chongsuda Totharong, Aswin Sangpikul

11-21
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THE CAUSAL RELATIONSHIP BETWEEN INTERNAL BUSINESS ENVIRONMENTMENT, CORPORATE ENTREPRENEURSHIP ON GROWTH OF SMALL AND MEDIUM ENTERPRISES IN BANGKOK

Methasit Puldee, Chanathip Vitano, Wattanapong Yodrach

22-34
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A PRODUCTION OF EDUTAINMENT MEDIA FOR UNLIMITED LEARNING IN THE LIVING LIBRARY

Tiamyod Pasawano

35-45
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A STUDY OF CREATIVE THINKING FOR INNOVATION FOR UNDERGRADUATE STUDENTS IN THE HOSPITALITY INDUSTRY IN CHONBURI PROVINCE

Anurak Tongkaw

46-55
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THE STUDY OF THE MARKETING MIX AND TRAVEL MOTIVATIONS OF THAI TOURISTS IN MULTICULTURAL TOURISM IN SONGKHLA PROVINCE

Wassana Khwantongyim., et al*

56-69
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THE EFFECT OF FINANCIAL RATIOS ON DIVIDEND YIELD OF THAI LISTED COMPANIES IN THE STOCK EXCHANGE OF THAILAND : TECHNOLOGY INDUSTRY

Rong-ek Varnaprux

1-10
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บทความวิชาการ

CASH MANAGEMENT SYSTEM FOR FINANCIAL MANAGEMENT ON MODERN BUSINESS ORGANIZAIONS

Atchayapa Keeratisontorn, Krissanin Keattanasak

92-100
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A BUSINESS MODEL FOR DEVELOPING MEDICAL TOURISM ORGANIZATIONS IN THAILAND

Supranee Vanarun, et al*

80-91
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ADMISSIBILITY OF EVIDENCE IN THE ACCUSATORIAL SYSTEM AND INQUISITORIAL SYSTEM

Anant Pianwattanakulchai

70-79
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