Factors Affecting Decision to Study for a Bachelor's Degree in Faculty of Management Technology at Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat Campus (Sai Yai)

Abstract

This research aimed to study (1) level of opinion on factors and needs in decision-making for pursuing a bachelor's degree in the Faculty of Management Technology, Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat Campus (Sai Yai) and (2) factors affecting the decision to study for a bachelor's degree in the Faculty of Management Technology, Rajamangala University of Technology Srivijaya Nakhon Si Thammarat Campus (Sai Yai). The samples used in this research were from students in two programs of the Faculty of Management Technology at Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat Campus (Sai Yai) during the 2016 academic year. The sample size was calculated with a confidence level of 95% and a sampling error of 0.05. The 4-year program sample group had 180 students, whereas the 4-year transfer program sample group included 221 students. The overall sample size was 401 students. To obtain a comprehensive sample reflecting all fields in the faculty, the researchers used Proportionate Stratified Sampling. In this study, convenience sample methods were employed to gather data using questionnaires. The data was examined using percentages, means, standard deviations, correlation coefficients, and Stepwise Multiple Regression Analysis. The results revealed that the overall level of opinions on factors affecting the decision to study for a bachelor's degree in the Faculty of Management Technology of 4-year program was at a high level (= 4.41), which was also the overall level of opinions on factors influencing the decision to study for a bachelor's degree in the 4-year transfer program (= 4.35). When all aspects were taken into account, the 4-year program had the highest average ( = 4.53). This was in line with the four-year transfer program; the curriculum aspect also had the highest average at a high level ( = 4.45). When considering the level of demand for pursuing a bachelor's degree in Faculty of Management Technology, the results showed that the 4-year program was at a high level (  = 4.43). The 4-year transfer program was also at a high level ( = 4.41). When hypotheses were tested using a stepwise multiple regression analysis method, it was discovered that for the four-year program, the curriculum factor (X₁) influenced the decision to pursue a bachelor's degree in Faculty of Management Technology at Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat Campus (Sai Yai), with a statistically significant level of .05. For the four-year transfer program, the curriculum factor (X₁) and the public relations aspect (X₄) both had a statistical significance at the.05 level in influencing the decision to pursue a bachelor's degree in Faculty of Management Technology at Rajamangala University of Technology Srivijaya, Nakhon Si Thammarat Campus (Sai Yai).