The Development of Digital Content for Public Relations Service Information of King Chulalongkorn Memorial Hospital by Avatar Presenter

Abstract

The purposes of this project were to develop and evaluate the quality of digital content for public relations service information of King Chulalongkorn Memorial Hospital by avatar presenter. To evaluate the perception and satisfaction of the sample towards digital content developed . Tools used comprise of 1) digital content for public relations service information of King Chulalongkorn Memorial Hospital by avatar presenter 2) a questionnaire to evaluate quality of content and media presentation 3) a questionnaire to evaluate sample perception 4) a questionnaire to evaluate sample satisfaction. Data were collected from a sample group who received services in  King Chulalongkorn Memorial Hospital by purposive sampling, 30 people who have watched digital content and were willing to answer the questionnaire. The results of the evaluation by experts found that there was a content quality assessment result at a very good level (𝑥̅= 4.63, S.D. = 0.49) and  the media presentation assessment was at a good level (𝑥̅ = 4.28, S.D. = 0.61). The perception  evaluation results from the sample group was at the highest level (𝑥̅ = 4.69 , S.D. = 0.44) and the perception evaluation results from the sample group was at the highest level (𝑥̅ = 4.65 , S.D. = 0.54). Therefore, the digital content for public relations service information of King Chulalongkorn Memorial Hospital by avatar presenter , can be used with quality.