The Development of Music Video for the Faculty of Industrial Education and Technology Presenting by Nano Influencers

Abstract

The purposes of this research were to 1) develop a music video for the Faculty of Industrial Education and Technology presenting by nano influencers, 2) assess the quality of the music video for the Faculty of Industrial Education and Technology presenting by nano influencers, 3) evaluate the perception of the sample group, and 4) evaluate the satisfaction of the sample group towards the music video for the Faculty of Industrial Education and Technology presenting by nano influencers. The research tools used include 1) the music video for the Faculty of Industrial Education and Technology presenting by nano influencers, 2) an evaluation form for content and media presentation quality, 3) a perception assessment form for the sample group, and 4) a satisfaction assessment form for the sample group.

The study sample consisted of first-year students in academic year of 2023 from the Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi. The sampling method used was simple random sampling from students who had previously viewed the music video for the Faculty of Industrial Education and Technology presenting by nano influencers and willingly responded to the questionnaire, totaling 50 people. The expert evaluation results indicated that the content quality assessment was at a good level (x̅ = 4.50, S.D. = 0.44), the media presentation quality assessment was at a very good level (x̅ = 4.72, S.D. = 0.43), the perception assessment of the sample group was at the highest level (x̅ = 4.90, S.D. = 0.30), and the satisfaction assessment of the sample group was at the highest level (x̅ = 4.88, S.D. = 0.32). Therefore, the developed music video for the Faculty of Industrial Education and Technology presenting by nano influencers was considered applicable.