Strategic Integration of Innovative Technologies: Shaping the Future of Hybrid Events
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Abstract
The landscape of event marketing underwent a transformative shift amidst the COVID-19 pandemic, leading to a surge in hybrid events combining in-person and virtual dimensions. This research explores "Strategic Integration of Innovative Technologies: Shaping the Future of Hybrid Events" delving into hybrid event advantages, pragmatic marketing strategies, data collection, and technology's pivotal role. Objectives include evaluating strategy effectiveness, identifying optimal integration, scrutinizing audience engagement, and forecasting trends. Leveraging primary survey data and secondary sources, including industry reports and academic literature, the findings highlight participant satisfaction and suggest continued evolution. In conclusion, the paper offers a comprehensive overview of hybrid event marketing strategies, providing practical insights and recommendations for navigating the ever-evolving landscape.
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