Production Process of “Subaru Forester EP4 GT Edition featuring Tyen Rasif” as Video On Demand Advertisement and Commercial Media Remake Strategy for Subaru Asia

Abstract

This academic article aims to present the production process of “Subaru Forester EP4 GT Edition featuring Tyen Rasif” as Video On Demand Advertisement and Commercial Media Remake Strategy for Subaru Asia. The research team utilizes the reproduction concept of Post-modern Remake to analyze the resulting creative production of this advertisement.

The framework stems from contemporary media consumption, the concept of commercial media reproduction strategies, and the concept of Video On Demand to repeatedly affirm brand representations. The utilization of formulaic remake and the adjustments to certain elements, such as the storytelling methods, settings, or specific characteristic essences, altogether can affect the audience and consumer groups of the post-modern era whose current consumption behaviors has the power to control the media via play, pause, skip, or rewind to a specific point and media reproduction that has been calibrated to suit the local audience with new editing, spoken dialogue, and texts in native languages.

The key factors found in the production process are the strict framework that adheres to time and limited space; the limited production flexibility requires detailed and precise communication between the production team, actors, and the brand or commissioner while simultaneously, considering how current viewers now have playback controls over the digital media they consume has influenced the planning of content editing, which greatly differs from the television media.