The Development of a Video Content Series for Public Relations the Travel Show Joy's Day on Instagram

Abstract

This research aimed to 1) develop a video content series for public relations the travel show Joy's Day on Instagram of Munwork Production Co., Ltd., 2) evaluate the quality of the video content developed, 3) assess the perception of the sample group towards the video content developed, and 4) evaluate the satisfaction of the sample group with the video content series developed. The tools used in this research were 1) a video content series for public relations the travel show Joy's Day on Instagram, 2) an evaluation form for the quality of the video content series for public relations the travel show Joy's Day on Instagram, 3) an evaluation form for the perception of the sample group towards the video content series for public relations the travel show "Joy's Day" on Instagram, and 4) an evaluation form for the satisfaction of the sample group with the video content series for public relations the travel show Joy's Day on Instagram. The sample group used in this study selected by simple random sampling from followers of munworkproductions Instagram who have watched the video content series for public relations the travel show Joy's Day and are willing to respond to the questionnaire, totaling 50 people. The development results found that three video content clips were developed for public relations the travel show "Joy's Day" and were assessed by experts. The experts' evaluation results showed that the content quality was at a good level ( = 4.50, S.D. = 0.44), the presentation media quality was at a very good level ( = 4.73, S.D. = 0.40), the sample group's perception was at the highest level (= 4.90, S.D. = 0.30), and the sample group's satisfaction was at the highest level (= 4.88, S.D. = 0.32). Therefore, the developed video content series for public relations the travel show Joy's Day on Instagram of Munwork Production Co., Ltd. could be used practically.