Business Excellence Model for Trading Development of Mango Fruit in Exporter Chachoengsao Province


  • อภิรดี เมืองเดช
  • เพ็ญศรี ปักกะสีนัง
  • สุชานาถ พัฒนวงศ์งาม


Model, Mango fruit, The second order factor analysis


The objective of this research is toproposebusiness excellence model for trading development of mango fruit in exporter Chachoengsao Province.The researcher collected the sample of 69 people with random sampling from a list of exporters.The research instrument was the questionnaire which had already passed the Validity and Reliability Test. The data were analyzed by confirmatory factor analysis to explore the
influential factors, and the model was analyzed by the second order factor analysis.

The results were that the exporters in Chachoengsao were influenced by four factors: 1)holistic management, 2) value chain, 3) general environment, and 4) competitorsby the second order factor analysis, all of four factors were consistent with the statistical significance, and the confidence level was not less than 90%. The highest degrees of factors were value chain and general environment, and the weight of each factor was appropriate.


Download data is not yet available.


Bateman, T.S. and Snell, S.A. (2013).
Management: Leading &
Collaborating in a Competitive
World. (9thed).New York:McGraw
Hill Companies, Inc.
David,M. and Sutton, C. D. (2011). Social
Research an Introduction. (2nded).
London: SAGE.
Engel, R. J. and Schutt, R. K. (2005). The
Practice of Research in Social
Work .NewYork: SAGE.
Gilbert, R., Loxley, D., Tomley, S.and
Walisiewicz, M. (2014). The
business book.London: Dorling
Kindersley Limited.
Jump, N. (1978). Psychometric Theory.
(2nded). New York: McGraw Hill.
Maldifassi, O. J. and Caorsi, C.J. (2012).
Export success Factors of Smalland
Medium-Sized Firmsin Chile.
Journal of Small Business and
Enterprise Development, 21(3),
450 – 469.
Sorensen, E.H. and Madsen, K.t. (2012).
Strategic Orientations and Export
Market Success of Manufacturing
Firms, International Marketing
Review, 29(4), 424 – 441.
Wheelen, T.L. and Hunger, J.D. (2012).
Strategic Management and
Business Policy. (13thed).
New Jersey:Pearson Education, Inc.
Yamane, T. (1967). Statistics, an
Introductory Analysis.(2ndEd).
New York: Harper and Row.



How to Cite

เมืองเดช อ., ปักกะสีนัง เ., & พัฒนวงศ์งาม ส. (2019). Business Excellence Model for Trading Development of Mango Fruit in Exporter Chachoengsao Province. Research and Development Journal Suan Sunandha Rajabhat University, 8(2), 139. Retrieved from