Problems and Marketing Development Approach for Ban Thung Pran Goat Farming Group Moo. 4 Ban Tun Sub-District Cha-Uat District Nakhon Si Thammarat Province

Abstract

 The purposes of this study were to Marketing problems for Ban Thung Pran Goat Farming Group and Marketing development approach for Ban Thung Pran Goat Farming Group Moo. 4 Ban Tun Sub-District  Cha-uat District Nakhon Si Thammarat Province. This research had used qualitative research method. Interview with 10 goat farmers and supporters 3 persons. The study found that ; 1. Marketing problems for Ban Thung Pran Goat Farming Group Moo. 4 Ban Tun Sub-District  Cha-uat District Nakhon Si Thammarat Province.

1.1) Working capital Raising goats has operating costs That has to be paid for the operation of the goat to continue This causes a lack of liquidity in financial turnover. 1.2) This is because goat meat is not as popular as other meat. 1.3) Tell-later market ignorance.

 In which the beef goats farmers do not yet know the viral market Since most consumers are not in the community. But will be an external consumer As a result, consumers may not know where the goat meat comes from. 1.4) No long-term planning There are problems in the production of beef goats. In the field of goat breed Most goat farmers lack a definite goat breeding plan. This makes good quality goats suitable for parent breeders. Lack of planning in goat food Especially during the dry season In addition, the herders lack long-term planning on goat health. And long-term planning about the marketing of goat meat. Still lacking a certain market And reasonable price. 1.5) The budget is too much. To start raising goats, there will be a high investment budget. And the goat herdsman still lacks planning in budgeting in each area. There is no accounting of income-expenses for the purchase of tools and equipment, causing excessive budgeting.
2. Marketing development approach for Ban Thung Pran Goat Farming Group Moo. 4 Ban Tun Sub-District Cha-uat District Nakhon Si Thammarat Province. 2.1) Advertising should be advertised through various media such as online radio, on various online media, in order to inform consumers about the source of beef goat cultivation. 2.2) Promotion By networking strategy Producers and stakeholders should build a concrete goat marketing network. Has promoted and encouraged grouping together in the form of community enterprise clubs And networks in various forms to support more goat farmers. 2.3) Public relations Presenting consumers to see the benefits and more favorable consumption of goat meat products By communicating to consumers to access information about the goat. 2.4) Marketing within the community. The ability of goat producers to sell their products Goat meat to the buyer Without through agents or intermediaries May be able to be more profitable than selling it through merchants.