Story and Storytelling for Reflection Ban Chiang Community based Tourism Identity

Abstract

The purpose of this research was to study stories that were useful in tourism communication of Ban Chiang Tourism Community, Nong Han District, Udon Thani Province and study storytelling by using stories that occur in the community to disseminate through various forms of media to be used to communicate to tourists interested in coming to travel at Ban Chiang Tourism Community, Nong Han District, Udon Thani Province. This research was qualitative research aimed to study and research only stories and narratives related to promotional activities or communications for tourism in Ban Chiang Community, Nong Han District, Udonthani Province only. The research methodologies for studying data from documentary research and in-depth interview. There were 2 main groups of informants, the first group, the group of people in the Ban Chiang community consisting of community leaders, village philosophers, community elder’s community story teller people involved in community tourism management and the second group Community Tourism Management Professional Group Both government agencies and the private sector. The research results showed that stories used for tourism communication of Ban Chiang Tourism Community consisted of 7 types of topics: 1) Community information 2) Temples and ancient sites 3) Important people of the community 4) Important Traditions 5) Local food 6) Community products and 7) Natural attractions.There were narrative methods to communicate the stories that occur according to the elements of the narrative, including the plot, themes, conflicts, characters, scenes, perspectives, and special symbols.