Factors Influencing SAP Implementation Success for ERP Among SAP Users in Bangkok During the COVID-19 Crisis

Abstract

This research aims to study factors influencing success of SAP implementation for Enterprise Resource Planning (ERP) from perspective of SAP operators during COVID-19 crisis in Bangkok. The researcher collected data and conducted an analysis using surveys with a sample group comprising both public and private sector SAP operators. General data was analyzed using statistical methods, including frequency and percentage analysis. Additionally, the study analyzed factors affecting success of SAP implementation through Multiple Regression Analysis. The study revealed that major participants were male, with most respondents coming from real estate and construction business sectors. The highest age group was 41 years old and above. Most respondents held a bachelor’s degree as their highest education level and had been employed for more than 3 years. Job positions varied, but primary operators received SAP system implementation training and expressed a high level of satisfaction across various aspects, including organizational support, system quality, adaptability, and overall satisfaction with success of SAP operators. However, there were some aspects with moderate satisfaction ratings in providing SAP training, conducting performance evaluations, consultancy, and enhancing knowledge of SAP implementation, including sub-modules and interconnected databases indicating potential areas for improvement. Data analysis and inferential statistics showed that larger organizations express higher satisfaction with implementation success measurement compared to smaller ones. Furthermore, factors such as system quality and adaptability, as well as adjustments made during COVID-19 crisis, are related to success of SAP operators within perspective of SAP operators in Bangkok metropolitan area.