Tobacco industry’s Corporate Social Responsibility activities
Keywords:
tobacco industry, corporate social responsibility, promoting corporate image, public relations, public health policyAbstract
Tobacco industry uses Corporate Social Responsibility (CSR) activities as a tool in promoting corporate public image and public relations, in order to reduce social resistance and to strengthen public trust at the national and international level. Therefore, corporate social responsibility activities are being used as marketing and public relations strategies in order to create positive corporate image, with the objective of persuading policy makers and to influence over public health policy
World Health Organization’s analysis report indicated that corporate social responsibility and tobacco industry are inherently contradicting between ethical behaviours and the selling of the product of death. Therefore, Article 5.3 of the WHO-FCTC is necessary to effectively control tobacco industry.
References
นิทัศน์ ศิริโชติรัตน์ (2553). การประมวลองค์ความรู้และกรณีศึกษาจากทั้งในประเทศและต่างประเทศ เกี่ยวกับการดำเนินการในลักษณะองค์การเพื่อสังคมโดยอุตสาหกรรมยาสูบ สำนักงานกองทุนสนับสนุนการสร้างเสริมสุขภาพ (สสส.) และสำนักงานส่งเสริมสุขภาพไทย (สสท.) หน้า 12-13; หน้า 58-59; หน้า 60; หน้า 30; หน้า 35
Anonymous. (Undated). Talking about Social Reporting. Bates numbers: 325339800-325339814, 325339811.
Bialous S. (2007). Corporate Social Responsibility Programs. Tobacco Policy International; Tobacco Free Nurses Initiative. Johns Hopkins Bloomberg School of Public Health. Available at www.jhbsh.edu.org Retrieved on January 15, 2009
Burton B and Rowell A. (2002). British American Tobacco’s Socially Responsible Smoke Screen PR Watch / Fourth Quarter.
Chapman S. (2004). Advocacy in action: extreme corporate makeover interrupts denormalising tobacco industry corporate schmoozing. Tobacco Control Journal 13: 445-447.
Friedman LC. (2009). Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues. Journal of Law, Medicine & Ethics; Winter, p. 819-827.
Grants – Philip Morris USA. (Undated). Available at http://www.philipmorrisusa.com/en/cms/Responsibility/Supporting_Cessation Retrieved on August 3, 2009.
Hastings G and Liberman J. (2009). Tobacco corporate social responsibility and fairy godmothers: the Framework Convention on Tobacco Control slays a modern myth. Tobacco Control Journal Vol. 18, No. 2: 73-74. Downloaded from tobaccocontrol.bmj.com on March 27, 2009.
Hirschhorn N. (2004). Corporate Social Responsibility and the tobacco industry: hope or hype? Tobacco Control 13: 447-453.
Malone RE, Smith E, McDaniel P, Tesler L, Collin J, Fooks G, Bialouse SA. (2009, March 8-12). Is the tobacco industry legitimate? Perspectives on tobacco industry ‘corporate social responsibility’ initiatives. 14th WCTOH, Mumbai, India, Available at http://www.14wctoh.org/abstract/abs_detail.asp?AbstractID=52 Retrieved on December 24, 2009.
Palazzo G, Richter U. (2005). CSR business as usual? The Case of Tobacco Industry; Journal of Business Ethics, Vol. 61: 387-401.
Prideaux, M. (2000). Meeting Reasonable Public Expectations of a Responsible Tobacco Company. Bastes numbers: 325049576-325049595, 325049576. Available at http://legacy.library.ucsf.edu/tid/hwg61a99, Retrieved on August 15, 2009.
Tobacco Free Initiative, World Health Organization. (2004). Tobacco Industry and Corporate Responsibility ….and inherent contradiction. Available at http://www.who.int/tobacco/communication/CSR_report.pdf Retrieved on January 31, 2009.
Yang JS and Malone RE. (2008, October 9). “Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy. Tobacc
Anonymous. (Undated). Talking about Social Reporting. Bates numbers: 325339800-325339814, 325339811.
Bialous S. (2007). Corporate Social Responsibility Programs. Tobacco Policy International; Tobacco Free Nurses Initiative. Johns Hopkins Bloomberg School of Public Health. Available at www.jhbsh.edu.org Retrieved on January 15, 2009
Burton B and Rowell A. (2002). British American Tobacco’s Socially Responsible Smoke Screen PR Watch / Fourth Quarter.
Chapman S. (2004). Advocacy in action: extreme corporate makeover interrupts denormalising tobacco industry corporate schmoozing. Tobacco Control Journal 13: 445-447.
Friedman LC. (2009). Tobacco Industry Use of Corporate Social Responsibility Tactics as a Sword and a Shield on Secondhand Smoke Issues. Journal of Law, Medicine & Ethics; Winter, p. 819-827.
Grants – Philip Morris USA. (Undated). Available at http://www.philipmorrisusa.com/en/cms/Responsibility/Supporting_Cessation Retrieved on August 3, 2009.
Hastings G and Liberman J. (2009). Tobacco corporate social responsibility and fairy godmothers: the Framework Convention on Tobacco Control slays a modern myth. Tobacco Control Journal Vol. 18, No. 2: 73-74. Downloaded from tobaccocontrol.bmj.com on March 27, 2009.
Hirschhorn N. (2004). Corporate Social Responsibility and the tobacco industry: hope or hype? Tobacco Control 13: 447-453.
Malone RE, Smith E, McDaniel P, Tesler L, Collin J, Fooks G, Bialouse SA. (2009, March 8-12). Is the tobacco industry legitimate? Perspectives on tobacco industry ‘corporate social responsibility’ initiatives. 14th WCTOH, Mumbai, India, Available at http://www.14wctoh.org/abstract/abs_detail.asp?AbstractID=52 Retrieved on December 24, 2009.
Palazzo G, Richter U. (2005). CSR business as usual? The Case of Tobacco Industry; Journal of Business Ethics, Vol. 61: 387-401.
Prideaux, M. (2000). Meeting Reasonable Public Expectations of a Responsible Tobacco Company. Bastes numbers: 325049576-325049595, 325049576. Available at http://legacy.library.ucsf.edu/tid/hwg61a99, Retrieved on August 15, 2009.
Tobacco Free Initiative, World Health Organization. (2004). Tobacco Industry and Corporate Responsibility ….and inherent contradiction. Available at http://www.who.int/tobacco/communication/CSR_report.pdf Retrieved on January 31, 2009.
Yang JS and Malone RE. (2008, October 9). “Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy. Tobacc
Downloads
Published
2017-01-21
How to Cite
ศิริโชติรัตน์ น. (2017). Tobacco industry’s Corporate Social Responsibility activities. Public Health Policy and Laws Journal, 3(1), 103–119. Retrieved from https://so05.tci-thaijo.org/index.php/journal_law/article/view/161599
Issue
Section
Academic Article / Perspectives
License
- เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารกฎหมายและนโยบายสาธารณสุข ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใด ๆ
- บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารกฎหมายและนโยบายสาธารณสุข ถือเป็นลิขสิทธิ์ของวารสารฯ หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใด ๆ จะต้องอ้างอิงเสมอ
