Australia Plain Packaging Policy: International Dispute: A Case Study for Thailand" Part II
Keywords:
Australian Plain Packaging Policy, international arbitration, public policy, international obligation, dispute settlement mechanism under ISDS, international tradeAbstract
In recent years, Australian Plain Packaging Policy case has been one of the most interesting disputes in the history which kept the world in high anticipation over the results from the international arbitration under ISDS mechanism. Furthermore, the voice of healthcare activists who side public interest was well supported around the world. Many countries were prepared to enact Plain Packaging law, however the issue of a threat being placed on public interest policy via international obligation under dispute settlement mechanism was raised by several international organizations which led to problems such as time-consuming and financial loss.
In December 2015, the tribunal has reached their final verdict, passing an award in favour of Australian government over Phillip Morris international. Despite the fact that Australia had earned its victory, the substantive issue of the legality of plain packaging policy was left unresolved. The dismissal on procedural ground resulting in ambiguity and uncertainty. However, it is essential for the readers to understand the fact of the case, the circumstances in international trade environment, the pros and cons of the international arbitrations and the analysis of consequences after the dispute. In sum, for the purpose of future challenges that may occur, the Australian Plain Packaging Policy case study has proved a valuable lesson for Thailand.
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