Advertising and marketing communication problems with the enforcement of alcohol control laws

Abstract

The Alcohol Control Act BE. 2551 (2008) has been in force for more than 10 years, so it's time for an amendment to be up-to-date with current situation. From literatures review on the problem of advertising and marketing communication, and the enforcement of the alcohol control law, it was found that the current alcohol control law should be amended as follows: 1. Prohibition of advertisement in all forms, throughout 24 hours (total advertising ban) should be implemented in the master law? 2. Additional provisions for prohibition of alcohol marketing communication on the internet, which specifically targeting youths. 3. Amendment of Section 32, paragraph 3, by closing the gaps in advertising control coming from abroad, including closing the gaps on business operators, who intend to violate the spirit of total advertising ban in the Alcohol Control Act. 4. Amendment of Section 43 of the Alcohol Control Act B.E. 2551, by separating the penalty between individual persons and entrepreneurs, with higher penalty for business operators on fines than before, and implementing additional measure of punishment by suspension of licenses for business operators, who violate advertisement control law