Factors affecting alcohol drinking of undergraduate university students: Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province

Abstract

          This research was based on surveys, studying the level of alcohol drinking to measure the level of perception on compliance with laws, attitudes, values and cognition, towards alcohol beverage drinking among undergraduate university students in Phra Nakhon Si Ayutthaya Province. Data were collected from 283 undergraduate university students during the 2020 academic year. The questionnaire’s reliability test was 0.907, by Cronbach's alpha coefficient. The data analysed using percentages, means. standard deviations and logistic regression.

Findings indicated that the sample group occasionally drank alcohol (72.34). The level of perception on compliance with the law was the highest, with an average of 4.35. The level of attitude, values, and cognition towards alcohol drinking had an average score of 3.23, 2.98, and 3.15, respectively. The correlation between perception on compliance with laws had a statistical significance (p < 0.05) that undergraduate university students who had the perception on the effective Alcohol Beverage Control Act enforcement, had a chance to stop drinking.  This is equal to about 1-2 times. Furthermore, the correlation between attitude, value, and cognition did not affect alcohol drinking, with statistical significance (p < 0.05).

There are two recommendations. First, amendment of the Alcohol Beverage Control Act should consider limiting youths access to obtain alcoholic beverages at any time. Finally, academic institutions should promote the awareness of the Alcohol Beverage Control Act, in order to understand, and in reduce alcohol drinking.