Situation of Illegal Online Advertising in Aesthetic Medical Clinic, Chachoengsao Province.

Authors

  • Kanokkan Chanwaro Chachoengsao Provencial public health office

Keywords:

aesthetic medical clinic, online advertising, entrepreneurs

Abstract

The objective of this research is to study the situation and analyze challenges in controlling illegal online advertising in aesthetic medical clinics in Chachoengsao province. The researchers collected online advertising data from all 33 clinics for a period of one month. It was found that all clinics used Facebook as a channel for advertising, along with advertisements appearing on other platforms such as Instagram, Line, Twitter, Website, YouTube, and TikTok, would also be posted on Facebook. This research chose to collect data from advertisements on Facebook to examine the issues of illegal advertising and conduct interviews with 6 entrepreneurs regarding their opinions about illegal online advertising. The research findings revealed that out of the 499 clinic advertisements on Facebook, 353 of them were illegal (70.74%). Entrepreneurs attributed the illegal actions to business competition and insufficient knowledge and understanding of advertising laws. They suggested improvements in the approval process for advertisements to be faster and more consistent nationwide. They also recommended about providing training programs to enhance knowledge and the developing up-to-date advertising guidelines and implement artificial intelligence technology for detecting inappropriate words in advertisements. The findings of this study can be used as data for dissemination and knowledge-building to ensure the correct practices among entrepreneurs, as well as for planning future management of illegal advertising issues.

References

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Published

2023-09-16

How to Cite

Chanwaro, K. (2023). Situation of Illegal Online Advertising in Aesthetic Medical Clinic, Chachoengsao Province. Public Health Policy and Laws Journal, 9(3), 483–498. Retrieved from https://so05.tci-thaijo.org/index.php/journal_law/article/view/266684

Issue

Vol. 9 No. 3 (2023): September-December

Section

Original Article

License

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