Factors Influencing Technology Acceptance Among Village Health Volunteers in Kalasin Province: A Case Study on the Smart OSM Application

Authors

Keywords:

Technology Acceptance, Empowerment process, Community Health Communicators, Sustainable Development, Muslim Women Village Health Volunteers, Smart OSM Application

Abstract

This study aims to analyze the factors influencing the acceptance of the ‘Smart OSM Application’ by village health volunteers (VHVs), focusing on their professional activities. Employing a quantitative research approach, the study gathered data via a questionnaire featuring a 7-point Likert scale, targeting a population of 110 village health volunteers from Na Di Subdistrict, Yang Talat District, in Kalasin Province. The data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicated that perceived risk, performance expectancy, social influence, and eHealth literacy significantly positively affected the VHVs’ behavioral intention towards using the Smart OSM Application. Moreover, it was demonstrated that the VHVs’ behavioral intention had a positive correlation with their actual usage behavior of the application. The results of this study highlighted the importance of addressing security concerns, enhancing eHealth literacy skills, developing efficient applications, gaining social support, and promoting positive behavioral intentions among VHVs. The policy recommendations from this study include enhancing data security measures, providing continuous training to improve eHealth literacy, developing and improving the application’s functionality, promoting social influence by gaining support from key figures, and offering ongoing technical support. These recommendations aim to increase acceptance and sustainable use of the Smart OSM application in the future.

Author Biography

Prasongchai Setthasuravich, Mahasarakham University

Prasongchai Setthasuravich is a lecturer at the College of Politics and Governance (COPAG), Mahasarakham University, Thailand. He received a Doctor of Engineering (Dr. Eng.) degree in civil engineering from the University of Tokyo, Japan, in 2021. His research interests include the digital divide, ICT4D, public policy engineering, and public administration.

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Published

2024-09-05

How to Cite

Kongpod, R. ., & Setthasuravich, P. (2024). Factors Influencing Technology Acceptance Among Village Health Volunteers in Kalasin Province: A Case Study on the Smart OSM Application. Public Health Policy and Laws Journal, 10(3), 545–566. Retrieved from https://so05.tci-thaijo.org/index.php/journal_law/article/view/273373

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Original Article