The Influence of Health Belief Model Components on Safe Motorcycle Riding Behaviors among People Aged 18–24 Years in Khuan Thani Subdistrict, Kantang District, Trang Province.
Keywords:
Health Belief Model, Safe Motorcycle Riding Behavior, People Aged 18–24 YearsAbstract
This cross-sectional study aimed to assess the level of safe motorcycle riding behavior and examine the health belief model factors influencing such behavior among individuals aged 18–24 years in Khuan Thani Subdistrict, Kantang District, Trang Province. The sample consisted of 327 participants selected through simple random sampling. Data were collected using the Health Belief Model Questionnaire and the Safe Motorcycle Riding Behavior Questionnaire. Data were analyzed using descriptive statistics and logistic regression analysis.
The findings revealed that 62.69% of the participants exhibited a high level of safe riding behavior, while 34.25% demonstrated a moderate level. Logistic regression analysis indicated that three factors significantly influenced safe riding behavior (p < .05): perceived susceptibility (B = .98, p = .007, OR = 2.66), perceived barriers (B = .97, p = .002, OR = 2.64), and cues to action (B = 1.09, p < .001, OR = 2.97), suggesting that these factors increased the likelihood of safe behavior by 2.64 to 2.97 times. Other variables showed no statistically significant influence. Therefore, it is recommended to enhance perceived susceptibility and barrier management through experiential activities such as simulated accident scenarios. Additionally, community-level cues—such as campaigns, online media, and testimonials from accident survivors—should be utilized to stimulate safe riding behavior among the target group.
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