DEVELOPMENT MARKETING CAREER SKILLS FOR AGING: LEARNING TO PROMOTE ACTIVE AGING IN KAMPHAENG PHET PROVINCE

Abstract

The research titled 'Development of marketing career skills for the elderly: Learning to enhance elderly active ageing in Kamphaeng Phet Province' aims 1) to investigate the potential and needs of the elderly to develop their professional potential. 2) To develop a short-term course on marketing skills for the elderly 3) To evaluate the Development of marketing career skills for the elderly: Learning to enhance elderly active ageing in Kamphaeng Phet Province. Research data were gathered by examining the potential and professional potential development needs of 400 elderlies. To held a workshop to develop a short-term course on marketing skills development for elderly people. And, evaluation of the marketing skills development of elderlies through a workshop using a short course to develop marketing skills for 20 elderly people. The data were analyzed by percentage, mean, and t-test dependent.
The results found that:
1. Elderly people have a potential for health, participation and contribution of society, security, conditions conducive to active ageing, and requirements of potential career development of the elderly: to promote the active ageing on the marketing aspect of elderly in Kamphaeng Phet Province. Overall, it was at the highest level (average = 4.56).
2. The short-term course development results on the development of marketing skills for the elderly: Learning to enhance elderly active ageing comprises 5 courses; Marketing Environment Analysis; Customer Requirement Analysis; Marketing Management; Online Marketing; and Selling Products to Retailers.
3. The evaluation results of marketing occupational skills development of the elderly: Learning to enhance elderly active ageing found that academic achievement after the elderly had a statistically significantly higher than before learning level at the .01. Assessment results on Input, Process, and Outcomes are appropriate at a high to the highest level.