Published: 2026-06-30

Academic Article

Comparative Roles of Content Analysis and Thematic Analysis in Qualitative Social Research

Pennapa Sukserm, Patsawut Sukserm
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Communication of Buddhist Principles that Promote the Rule of Law in the Pasak Chonlasit Dam Project

Puthabarwee Boonyawantung
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Research Articles

Participatory Development of Community-Based Textile Products to Promote Tourism in Chiang Mai Province

Chintana Inpakdee, Somphop Yeejae, Napamin Saksanga, Pongsatit Bidahok , Natthakorn Pengyai
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The Role of Online Reviewers and the Impact of Online Reviews on Marketing Promotion Tourism in Andaman Coast Provinces : Delphi Technique

Kittiwat Rattanamanee
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Sustainable Preservation in Creative Cities: A Structural Equation Model of Memorable Experience, Perceived Value, and Thai Tourist Behavior in Phuket Old Town

Benjamaporn Chumnanchar, Cherdchai Klinthongchai
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Enhancing English Communication Skills of Restaurant Entrepreneurs in the Phuket Old Town Community through Online Lessons to Promote Lifelong Learning

Siripa Thanyaphaisan, Sirirak Thanyaphaisan , Netchanok Chanathong, Jakkradul Suttinual
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Strategic Cost Management on the Performance of Swine Farmers in Trang Province

Saowalak Sriplod, Atcharawan Rattanaphan, Pimprae Srisawat1
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Design Development of Woven Textile Motifs and Lifestyle Products Reflecting the Cultural Identity of Khok Prong Community, Wichian Buri District, Phetchabun Province

Arnut Siripithakul, Yuvadee Phontharaphong
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The Development of a Booklet on English for Small Hotels and Backpackers in an ELF Context: Focusing on Cross-Cultural Awareness in Ayutthaya

jaran Onkao, Wacharapan Sansit, Sompong Phipataeksakul
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A Study of the Creative Process of Mr. Panupong Kamfun’s Muay Thai Banana Rope Dolls: Cultural Value Analysis and Guidelines for Creative Economy Development

Pesol Usavaporamitchai, Panupong Kamfun
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Global Advertising Creative Trends: An Analysis of the 2024 Cannes Lions Grand Prix Winners

Salas Supalakwatchana, Xin Fan
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Influence of Perceived Value on Tourists’ Revisit Intention at Tamot District, Phatthalung Province

Orachan Sirichote, Jidapa Suwannarurk
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Buddhist Ways to Instill Desired Characteristics for Generation Alpha

Narinthip Senrui, Vachiravitch Ittithanasuphavitch
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Pathways to Achieving Excellence: Contributory Factors for Academically and Musically Talented Student

Charinee Bunyen, Natthanon Leepud, Nantiya Klingnonsung, Jidapa Chairak, Waranyu Chayaban
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The Describing of Logistics Processes of Marine Crab Farmers in a Southern Province of Thailand

Pritcha Chodchoy, Arthit Sutjasen, Weerayut Sukmak
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Service Marketing Mix of Small Restaurants Recognized by the Michelin Guide in Chiang Mai Province

Jirawan Boonmee, Thawatchai Boonmee
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The Pathways to Community Tourism Entrepreneurial Intention of Young Generations: A Causal Relationship Model of Community and Psychological Factors

Witchuta Marchoo, Komon Chitnum, Patida Morasilp, Siripat Chotchuang, Nuttaya Yuangyai
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Styles of News Narrator in Narrating News

Punyisa Bairaman, Samatcha Nilaphatama
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Business Jargon on Thai Corporate Websites: A Linguistic and Rhetorical Analysis and a Glocalization Approach

Jiraporn Sukkrong
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Social Innovation for Community-Based Sustainable Tourism Development: A Case Study of Bo Suak Subdistrict Community, Nan Province

Pichanan Chongruk, Soontorn Koonchaimang, Patthareeya Lakpetch
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