Content Marketing Strategy through Digital Technology of YouTube: A Case Study of Spin9 YouTube Channel
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Abstract
Content marketing through video platforms such as YouTube has become a pivotal strategy for building consumer awareness and brand credibility. This study adopts a qualitative approach, synthesizing relevant academic literature, observational data, and content analysis of high-engagement videos from the Spin9 YouTube channel. In particular, the review of the Rolls-Royce Ghost Series II exemplifies Spin9’s ability to merge complex technical information with real-world user experience, supported by premium visual production and strategic storytelling. The findings indicate that Spin9 has established new standards for technology communication in the digital age through: (1) the ability to simplify complex technological concepts for general audiences; (2) the use of transparent, emotionally engaging storytelling to build trust; and (3) the reinforcement of brand image through experiential marketing and high production quality. The channel also demonstrates a forward-thinking integration of emerging technologies such as AI and sustainable design principles to resonate with modern consumer expectations. Future directions include the incorporation of immersive technologies like Virtual Reality (VR) and Augmented Reality (AR) to enhance interactivity, as well as the use of data-driven insights to customize content for niche markets. The case of Spin9 illustrates the strategic potential of video-based content marketing to foster sustainable brand-consumer relationships while redefining best practices for technology communication in the digital landscape.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. กองบรรณาธิการสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
2. บทความทุกเรื่องจะได้รับการตรวจสอบทางวิชาการโดยผู้ทรงคุณวุฒิ แต่ข้อความและเนื้อหาในบทความที่ตีพิมพ์เป็นความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว มิใช่ความคิดเห็นและความรับผิดชอบของมหาวิทยาลัยศรีปทุม
3. การคัดลอกอ้างอิงต้องดำเนินการตามการปฏิบัติในหมู่นักวิชาการโดยทั่วไป และสอดคล้องกับกฎหมายที่เกี่ยวข้อง
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