Published: 2025-12-30

Full Issue

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Editorial

Editorial

Subin Yurarach

1-10

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Research Article

University–Community Engagement: An Analysis of Expectations and Needs for Academic Services in Communities of Pathum Thani Province and Surrounding Areas by the Faculty of Mass Communication Technology, Rajamangala University of Technology Thanyaburi

Saisunee Pisdee, Supannika Yongsue, Nipaporn Thipmanee

11-26

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Decoding Symbolism in Tang Dynasty Baoxiang Floral Patterns: A Semiotic and Art Historical Study

Lu Zhong , Rueanglada Punyalikhit, Veerawat Sirivesmas

27-40

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A Study of Concept and Development Of ‘Originality and Creativity’ Under Thai Traditional and Contemporary Paintings: A Proposal for The Amendment of Thai Copyright

Chongnang Wiputhanupong, Waraporn Wichayarath

41-54

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The development of Thai consonant reading and writing skills through brain-based learning integrated with Thai alphabet animated songs for early years students in multilingual classrooms at an international school

์Nopparat Jaratsangsakul, Phussadee Klinkesorn

55-67

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The Results of Learning Management Using Situation-Based Learning Combined with Collaborative Learning in Dangerous Goods Training to Enhance The Competency Development of Cargo Staff of Thai Airways International Public Company Limited

Yuwadee Tangjaitrong, Phussadee Klinkesorn

68-79

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Teaching Mathematics Using Gamification to Enhance Elementary Students’ Learning Outcomes

Jurij Bokarev, Waraporn Thaima

80-96

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Learning Processes of the Seedling Cultivation Group: A Case Study of Huai Yang Village, Khok Si Suphan District, Sakon Nakhon Province

Rujirage Komintarachat

97-107

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Policy Rhetoric of Digital in Electoral Campaigns, 2011–2023: An Analysis of Dynamics, Inequality Implications, and Public Policy Advocacy

Baramee Koakeaw, Poome Petkanjanapong

108-124

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Guidelines for the Development of Global Industrial Marketing Communication Tools in the Thai Context

Thanaporn Asavalikitsom, Suttanipa Srisai

125-138

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Applying the 4Es Marketing Concept to Develop Teachers’ Emotional User Experience on Digital Teaching Platforms

Kullanatthicha Channum, Chutima Kessadayurat

139-154

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Application of Artificial Intelligence Technology to Enhance Customer Experience in Thailand’s Air Courier Industry

Rattanaporn Srilachai

155-165

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The Multilateral Roles in Advancing Thailand’s Soft Power in the Lao People’s Democratic Republic

Aphimuk Sadomphruek

166-181

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Guidelines For Adapting and Preparing Thailand’s Security to The Indo-Pacific Policy in The Leader of Superpower (United State of America)

Aphimuk Sadomphruek, Chulaporn Kobjaiklang

182-192

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Academic Article

Content Marketing Strategy through Digital Technology of YouTube: A Case Study of Spin9 YouTube Channel

Sittilak Silprasit, Kantapon Nopsri

193-212

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Instructions for preparing the manuscript

Subin Yurarach

213-218

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