Stratregy Tourism Management of Sustainable Self Reliance LocalCommunity : Case Study, Ecotourism and Homestay Klongnoi Sub-District Maung District, Suratthani Province

Abstract

This article involved qualitative research and also action research that aimed to study the potential area, analyze and examine the environment, and study the alternative strategy on tourism management of sustainable self-reliance of the local community. In the research, the samples who were stakeholders gave key information. The research result was that Klongnoi area was one of six sub-districts in Muang Surat Thani District called “Naibang”. It was the basin shore of the Tapee River which had a lot of resources and natural water spreading to the river around the area. This area is also called “Klongroisay” with good physical characteristics, natural resources and well-being, good basic structures, and comfortable transportation on land, water and in the air. The infrastructure was suitable for ecotourism and homestay with main activities like fireflies watching boat tour that could connect other activities. Then the environment was analyzed and examined to develop to be the alternative strategy on tourism management of sustainable self-reliance local community (Growth Strategy : SO) such as the development of tourism communication connection system with modern technology, the promotion on the training and developing of local food with nutritive value, the development of tourism activities and programs, the rejuvenation of local traditions and culture, and the improvement of local products.