The Motivation of Thai Tourists for Health Tourism in Khao Chai Son Hot Spring, Phatthalung Province
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Abstract
The objectives of this research were to study the motivation of Thai tourists for health tourism at Khao Chaison Hot Spring in Phatthalung Province and compare the demographic characteristics on the pushing and pulling motivations of health tourism at Khao Chaison Hot Spring. The sample group used in this research consisted of 381 Thai tourists visiting Khao Chaison Hot Spring. Questionnaires were used to collect data using an accidental sampling method. The questionnaire has a reliability value of between 0.807 and 0.854. The data was analyzeds by descriptive and inferential statistics.
The results showed that most of the respondents were female, aged 31–40 years, single status, with a bachelor's degree, working as civil officers and state enterprise employees, earning between 20,001 and 30,000 baht. Most of them used to visit the hot spring. They used a private car, travelling with their families, spending less than 500 baht, and considering to come back again. The results of the comparison of the level of motivation to travel to Khao Chaison Hot Spring according to personal factors with more than two population groups found that different gender, age, status, and income factors had different levels of motivation for visiting Khao Chaison Hot Spring at a statistically significant level of .05.
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