Product Development Guidelines for Career Building and Upgrading to Community Product Standards: A Case Study of Salted Egg of Ethical Career Group: Ban Na San District, Surat Thani Province
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Abstract
The research on product development guidelines for career building and upgrading to community product standards of salted eggs of the Ethical Career Group, Moo. 7, Ban Nong Sin Chai, Thung Tao Mai Subdistrict, Ban Na San District, Surat Thani Province aimed to 1) study the standard recipes, brand, and packaging designs of salted egg products, 2) develop a prototype of products in distribution under the guidelines for upgrading community products to OTOP products, and 3) propose guidelines for upgrading community products towards OTOP products and receiving the Thai Industrial Standard Institute (TISI) in the future. There were five participants in the interview about the salted egg product standard recipes. There were 15 participants in developing the standard recipes and prototype products. A sample of 384 consumers were asked to answer the questionnaire about their satisfaction and various suitability of prototype products.
The results found that the development of standard recipes and a prototype product was under the name Nong Sin Chai, "salted eggs" that determined standard recipes. The one standard recipe could produce 60 salted eggs and was easy to prepare raw materials. It could control the quality and production quantity and reduce the waste of raw materials from the production process. Packaging, branding, and product labelling were designed and developed under the guidelines for upgrading community products and the needs of community groups: 1) choosing low-cost packaging, 2) identifying complete details about the product, and 3) making the attractive product that can be sold at a higher price than before.
Guidelines for upgrading community products could perform for requesting registration as a community enterprise, preparing for product registration requests with the Food and Drug Administration (FDA) and selecting the OTOP products' classification, or asking for the TISI certification under the rules and conditions in the future.
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