The Development of Creative Product with the Participation of Civil Society in Muang Samutsakorn District, Samutsakorn

Abstract

The research titled the Development of Creative Products with the Participation of Civil Society In Ban Koh Subdistrict, Muang Samut Sakhon District, Samut Sakhon Province aimed to: 1) establish a civil society network through a participatory process in developing creative products in Ban Kho Subdistrict; and 2) develop creative products for community enterprises that can generate increased income from the existing resources based on the community’s potential. Both quantitative and qualitative method were employed. The quantitative data were collected from a sample group of 400 participants representing all villages, while qualitative data were obtained through interviews with 50 key informants through the snowball sampling method who participated in the research process. Descriptive statistics, including percentage, mean, standard deviation, correlation, and multiple regression, were used for quantitative analysis, while content analysis was conducted for qualitative data from interviews. This study resulted in the establishment of a civil society network through the  signing of a memorandum of understanding (MOU) between the President of Bansomdejchaopraya Rajabhat University, the researcher, and the Sheriff of Muang Samut Sakhon, the Farmers Council, the Community Development Office, the District Agricultural Extension Office, the Subdistrict Administrative Organization, and two community enterprises in Ban Kho Subdistrict. These stakeholders collaboratively developed soutions to community production problems and proposed development approaches. The results of the creative product development generated increased income through civil society networks. The creative products derived from fish, namely tilapia pizza and herbal pla-yor (fish sausage) – demonstrated the successful achievement of the research objectives and goals.