Community and Public Relations Management Strategy of the Police Office Kamphaengphet Provincial Police Office Community and Public Relations Management Strategy of the Police Office Kamphaengphet Provincial Police Office

Abstract

The objectives of this research were 1) to study the state and problems of community and public relations operations among the police, 2) to study the condition of problems and factors related to the management of community and public relations of the police, 3) to develop community and public relations management strategy of the police, and 4) to evaluate the police's community and public relations management strategy of the police. There were 4 steps in research conduction: Step 1 was to study the state and problems of community and public relations by using a questionnaire; Step 2 was to study the condition of problems and factors related to the management of community and public relations of the police by document analysis, interviews and group discussions; Step 3 was to develop community and public relations management strategy of the police using SWOT analysis and Connoisseurship; and Step 4 was to evaluate the police's community and public relations management strategy of the police asking an experts. The results showed that the police's community and public relations management strategy of the police under the Kamphaeng Phet Provincial Police Office has the results which showed that it can be classified into 5 strategic issues: Strategic issue 1 is Optimizing planning for community and public relations management; Strategic issue 2 is Developing the potential of community and public relations to become professionals; Strategic issue 3 is Enhance cooperation with networks both in the area and outside of the operation area; Strategic issue 4 is Optimizing community and public relations; and Strategic issue 5 is System development, monitoring and evaluation of community and public relations.